Welcome

We love the written word, providing service by assisting people to enhance their work before publication. We specialise in editing, copywriting and proofreading in American English, British English and French.We devote our time to working on non-fiction books, memoir, articles, essays, dissertations, corporate tenders, letters, and legal documents.We thoroughly enjoy helping our clients transform their thoughts into words coherently, while enhancing their unique voice. We are a small team dedicated to assisting you to get the best possible outcome. We truly love crafting elegant content.

© Word Aptitude 2024. All rights reserved. England, UK.

About

Our Team

Mary McGahan

Mary was born in England and educated in the south of France from the age of three when her family relocated there.Mary is bilingual in English and French, later learning to speak Spanish fluently. She completed her education back in England at an independent boarding school and Kings College London. In her early twenties, she became a trilingual PA and translator at the Boston Consulting Group (BCG) in Green Park, London. Mary later worked in sports PR and corporate hospitality in a fund-raising capacity.Years and four children later, Mary became a qualified Montessori teacher, while taking up an editorial position at La Petite Fleur Publishing and proofreading for independent American PR companies. Currently, Mary is writing her first children’s book.Mary has an excellent command of both English and French with an expertise in grammatical exactitude and style of prose. She is passionate about the written word and the beauty of language.

Christopher Dines

Christopher is an Irish-British author and former DJ. He has published eight books with Hachette, SPCK Publishing and La Petite Fleur Publishing, and co-authored The Kindness Habit with Dr Barbara Mariposa. Christopher’s most recent book, Super Self-Care (Hachette) has been translated into Vietnamese and published by Vietnam AZ Communication & Culture Co. His books have been endorsed by Eileen Rockefeller, Rudolph E. Tanzi, PhD—Harvard Medical School, and British parliamentarians, Richard Bacon MP and Peter Kyle MP.Christopher was born in August 1983 in the London Borough of Harrow where he attended independent and state schools until the age of fifteen, going on to pursue a career in the dance music industry.Having DJ’ed at prestigious venues such as Ministry of Sound, Defected In The House at Pacha and London Fashion Week, Christopher’s DJ’ing career took him to Europe and Asia, where he travelled extensively.Christopher ‘retired’ from the music industry in June 2006. He facilitated mindfulness workshops and corporate events, assisting people to reduce stress and enhance their serenity. In adulthood, Dines has been privately tutored by Professor Piers Bursill-Hall—Cambridge University, studying the history of science and pure mathematics. His adult education has been guided by Professor Terry Grundy—University of Cincinnati. Dines is currently writing his debut novel—a psychological thriller.


© Word Aptitude 2024. All rights reserved. England, UK.

Editing

Editing

We can provide editorial feedback for non-fiction books, memoir, articles, essays, press releases, corporate tenders, letters, and legal documents in American English, British English and French.We will provide critical feedback, suggestions and help to tighten up your work, an undertaking which is imperative prior to moving on to working with a copyeditor or proofreader. Editing and proofreading are different approaches during the revision process. Seeking an objective point of view, grounded in decades of collective experience, will certainly enhance the quality of your work.We will painstakingly sift through your work for language use, inconsistencies, errors and overall expression. We have no desire to alter or change your style of writing. We simply wish to assist you to get the best possible outcome.


© Word Aptitude 2024. All rights reserved. England, UK.

Proofreading

Proofreading

We can provide proofreading for non-fiction in American English, British English and French.Proofreading is the final stage of the revision process. During the proofreading phase we will amend spelling, grammar, typing mistakes, and ensure the document is ready for publication. Proofreading will ensure quotation marks and apostrophes are appropriately used. It is an extremely detail orientated service.Although we do not provide typesetting, we will gladly put you in touch with a typesetter if you so wish.

© Word Aptitude 2024. All rights reserved. England, UK.

Copywriting

Copywriting

We can provide copywriting in American English, British English and French.Put simply, copywriting influences your clients to purchase your product or hire your services through the written word. Almost all successful companies will hire a copywriter to improve their business communications with potential or established clients.Suffice to say, you will inform us of your targeted market, what you wish to communicate to them, and we will then craft a clear message which enhances your brand. This a creative marketing service which, if well executed, can drive lucrative sales.We have extensive experience working directly with music companies, recording artists, PR companies, ultra luxury rehabs, private investment banks and international real estate developers. We truly love the written word and crafting elegant content.

© Word Aptitude 2024. All rights reserved. England, UK.

Author Coaching

Author Coaching

Have you always had a secret yearning to write a book, but are not sure where to start? Have you started your book but never get to the point of completing it? Do you feel daunted by the prospect of engaging with the publishing industry or unsure how to find the right fit for your manuscript? With decades of collective experience in publishing, we offer coaching for those who want to write and complete a non-fiction book. Whether you have yet to start your manuscript, or you are experiencing writer’s block half-way through it, we will support and guide you through this exciting but sometimes challenging process.Whether you want to write a memoir/biography or a self-help book to pitch directly to a traditional publisher or whether you would prefer to independently print your book in hardback, we can signpost you to the appropriate channels/sources. We know the publishing industry and can save you time and money in the long run by providing you with crucial information, as we coach you to complete your manuscript.Although we will not directly edit your manuscript, we will offer guidance and support to help you get it ready for the final editing stages (we do also offer editing and proofreading services—see home page).What can you expect from your two author coaches?• We will discuss your desires and goals regarding your book
• We will hold you accountable to stay focused and on track
• We will guide you as you draft and develop your manuscript
• We will offer supportive feedback on your manuscript
• We will assist you to overcome writers block and limiting beliefs around getting your book ready for the final editing process.

© Word Aptitude 2024. All rights reserved. England, UK.

Pricing

Pricing

Unlike most copywriters, editors and proofreaders, we do not charge per word. Our pricing is based on our time, effort, experience, and the quality of our work. We are dedicated to assisting you to get the best possible outcome.Author coaching
Introduction call: £250.00 (refundable against coaching services). Online coaching package—four sessions scheduled within one month: £1,500.00.
Copywriting
£575.00 per day (eight hours). If this is a lengthy project a discount can be arranged.
Editing
£275.00 per day (eight hours). If you have a short piece of work we may be able to offer an hourly rate.
Proofreading
£200.00 per day (eight hours). If you have a short piece of work we may be able to offer an hourly rate.
Book Reviews
Between £40.00 to £50.00 per book review. If you are an author and/or publisher and have multiple books, we may be able to offer a discount.
Contact us today to start your project. We are looking forward to hearing from you.

© Word Aptitude 2024. All rights reserved. England, UK.

Contact

Contact

All inquiries are strictly confidential. We are looking forward to hearing from you.

© Word Aptitude 2024. All rights reserved. England, UK.

Many thanks

We aim to respond within twenty-four hours. Please check your spam folder if you have not heard from us.

© Word Aptitude 2024. All rights reserved. England, UK.